Channels

Channels are the top-level organizer in CRAFT. Each channel has its own character personality, topics, voice settings, and content library.

Creating a channel

1. Click the channel pill in the top chrome (left side, next to the logo) to open the dropdown.
2. Click + New channel at the bottom.
3. Enter a Channel name and optional Character name.
4. Click Create.

You'll land in the new channel's Settings so you can configure character, voice, and topics.

Channel settings

Open them from the top chrome — either the Settings link in the right-rail (only visible when a channel is selected) or the channel-pill dropdown → Channel settings. See the full Settings guide.

Character

• Name — your character's display name
• Description — personality, tone, speaking style. This is fed to the AI for all content generation.
• Topics — content themes (e.g., "cloud computing", "DevOps", "terraform"). Used as default search hints in Discover.
• Tags — organizational labels for your ideas and scripts

AI Character Creator

Click Create Character in Settings to have AI generate a full character description from a few inputs: tone, audience, inspiration, and quirks.

Voice

Configure a default TTS voice for audio generation:

• Service — Edge TTS (free), ElevenLabs, or OpenAI
• Voice — cascading filters by language, gender, then specific voice
• Test — preview the voice before saving

Analytics

• RPM — Revenue Per Mille (per 1,000 views). Used for earnings estimates in Discover.
• Niche Presets — quick-select RPM values (Gaming $3, Tech $6, Finance $10, etc.)

CLAUDE.md

The AI Context editor lets you view and edit the CLAUDE.md file that shapes Claude's responses for this channel. In Character mode, it's auto-generated from your settings. In Raw mode, you can write custom instructions.

Switching channels

The top chrome gives you three ways to switch:

• Peer avatars — the next few channels sit as small avatars next to the channel pill. One click to switch.
• Channel pill dropdown — shows every channel you own with subs/character, click to select.
• ⌘K command palette — type a channel name, hit enter. See Top chrome & ⌘K.

Channel ownership

Each channel is owned by the user who created it. What you can see and edit depends on your role:

Role	See own channels	See others'	Edit others'
Admin	Yes	Yes	Yes
Editor	Yes	Yes (read-only)	No
Standard	Yes	No	No

When you create a channel it's automatically assigned to you. Your username and role live under the avatar menu in the top-right of the chrome.

Multiple Channels

You can create as many channels as you need — one per YouTube channel, or separate ones for different content series.