Channels

Channels are the top-level organizer in CRAFT. Each channel has its own character personality, topics, voice settings, and content library.

Creating a channel

1. Open the sidebar and click the channel selector inside the Studio section.
2. Click + New channel at the bottom of the dropdown.
3. Enter a Channel name and optional Character name.
4. Click Create.

You'll land in the new channel's Settings so you can configure character, voice, and topics.

Channel settings

Open the channel selector in the Studio sidebar section and click Channel settings. See the full Settings guide.

Character

• Name — your character's display name
• Description — personality, tone, speaking style. This is fed to the AI for all content generation.
• Topics — content themes (e.g., "cloud computing", "DevOps", "terraform"). Used as default search hints in Discover.
• Tags — organizational labels for your ideas and scripts

AI Character Creator

Click Create Character in Settings to have AI generate a full character description from a few inputs: tone, audience, inspiration, and quirks.

Voice

Configure a default TTS voice for audio generation:

• Service — Free voice (default), ElevenLabs, or OpenAI
• Voice — cascading filters by language, gender, then specific voice
• Test — preview the voice before saving

Niche

A preset (Gaming, Tech, Finance, Education, Entertainment, How-To, News, Lifestyle, Health, Food, Travel, Kids, Beauty) or Other (custom) for niches outside the preset set. Drives Discover's default search query and the RPM used to estimate earnings. Custom niches let you set a label + comma-separated Discover prompts. See Settings → Niche.

AI Context

The AI Context editor lets you view and edit the context document that shapes AI responses for this channel. In Character mode, it's auto-generated from your settings. In Raw mode, you can write custom instructions.

Switching channels

Two ways to switch:

• Channel selector in the Studio sidebar — shows every channel you own; click to select.
• ⌘K command palette — type a channel name, hit enter. See Sidebar & ⌘K.

Channel ownership

Each channel is owned by the user who created it. You can invite collaborators from your team to work on a channel, and the marketplace lets you hire sellers to deliver work into a specific channel.

When you create a channel it's automatically assigned to you. Your account details live under the Profile menu at the bottom of the sidebar.

Multiple Channels

You can create as many channels as you need — one per YouTube channel, or separate ones for different content series.